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Wednesday, 8th November 2017 at 10:29amA new look for 4

In time to coincide with last week’s Great British Bake Off final, Channel 4 has released its latest rebrand with a series of pretty and slightly political stings.

The channel’s famous masthead number four has undergone numerous transformations over the years, with 2017’s offering creating an enormous metal digit that wanders the UK  in short clips directed by Dougal Wilson of Blink.

From joining in a street football match on a quaintly English terraced street to helping a group of migrants reach the white cliffs of Dover, the outsize logo clearly embodies and exudes the brand’s youthful, liberal, edgy character.

‘Our new idents couldn’t be more Channel 4,’ says Alice Tnge, head of 4Creative, ‘They celebrate inclusion, diversity, youth and the channel’s big, noisy, alternative voice.’

You can watch the shorts below. What do you think of the channel’s new ident?

 

Wednesday, 8th November 2017 at 10:12amGirl Power

To launch a new line of workout trousers, Nike Pants Studio has commissioned female artists to express their love for fitness through their art.

The female-only creative brief drew in a widely varying range of styles and approaches; London-based neon artist Eve de Haan using her signature fluorescent pink letter to spell ‘power is power’, Jessie Cave’s charmingly childish and colourful sketch injects a little fun into the series and Joey Yu portrays a vibrant, energy-filled netball game.

Every artwork exudes a powerful message, from Nicole Chui’s photography and embroidery piece headlined ‘dare’ to the scarlet boxing gloves in Rose Waterson’‘s elegant pencil drawing.

The artists were chosen for their up-and-coming position in the creative world as well as their enduring love for sport, whether that’s dance, a hobby of Nicole Chui’s for over a decade, or Jessie Cave’s love of cycling, to bring their genuine passion for their art and their sport. And the results are nothing short of charming.

You can see the artworks commissioned in full here.

Car manufacturers Lexus have placed their brand amongst some of the greatest artworks ever created, in a campaign that gives everyday life a touch of fantastic artistry.

Lexus’ new campaign, ‘The Art of Standing Out’ spans TV, print, digital and social media. It is breathtakingly simplistic and cleverly creates a space where the new vehicle design can be placed alongside the likes of Van Gogh, Vermeer and Koons as a stand-out piece of art.

Micky Tudor, creative director at CHI&Partners, said: ‘As Lexus is famed for its exquisite design credentials, we felt it would be fitting to pay homage to some of the world’s greatest works of art in this new campaign for the new NX.’

See the new work of art below or to read more about this campaign, click here.

To fight the peer pressure many young people feel to keep drinking on a night out – sometimes against their will – Uber has teamed up with Drinkwise for a safe solution.

Have you ever been on a night out and realised one of your friends has disappeared without a trace? Dubbed as ‘ghosting’, this often worrying (and always unsafe) way of leaving a night out is all too common amongst young people amidst today’s binge-drinking culture.

To crack down on ghosting and keep revellers safe, Uber Australia has teamed up with alcohol awareness nonprofit Drinkwise to introduce a new ‘ghosting mode’ without the risk.

After sneaking off, the Uber app sends a customised message to the customer’s friends to let them know they’re safely en route to home.

The smart feature will be available on Friday and Saturday nights for the next six weeks, ensuring those who don’t fancy staying out til 6am don’t have to make it home alone.

Click here to see more about this campaign.

The regeneration of Hastings Pier in East Sussex has been given the industry seal of approval as it’s named the winner of the 2017 RIBA Stirling Prize.

The Stirling Prize is awarded by RIBA to celebrate the building that has made the most notable contribution to British architecture in the previous year, with past winners including Peckham Library in south-east London and the Scottish parliament building in Edinburgh.

Forget Victorians strolling along the seafront with parasols; London-based architects de Rijke Marsh Morgan have shone a new light on Hastings’ tragically fire-damaged pier and simultaneously reinvented the idea of the traditional pier itself.

Tasked with rebuilding the dilapidated structure recently acquired by Hastings County Council, dRMM scrapped the old-fashioned Victorian design and worked to create a spacious, community-focussed space that blended a breathtaking view, gorgeous seaside location and a hub for the up-and-coming town.

You can see more of this award-winning design, including its development and the road to a RIBA award, here.

Cheese on top or bottom? Apple and Google are going head to head once again in what might just be the first great emoji debate.

Much like there’s a right way of making a cup of tea, there must be a right way to assemble a cheese burger, right? Such was the conundrum that faced Google CEO Sundar Pichai on Monday morning.

On Saturday evening, Thomas Baekdal, founder of Baekdal Media, tweeted followers questioning the difference between Google’s burger emoji and Apple’s, having spotted how Google slips the cheese under the beefburger while Apple’s places it on top.

Once it had been pointed out, it was a case of ‘can’t unsee’ – and the tweet went viral with opinions. Some news sites even went as far as to create entire articles comparing the emojis of every device from Apple and Samsung to LG and beyond.

While arguments raged and families were divided (probably), it emerged that – unsurprisingly –  the cheese-atop-beefburger stacking system came out as the most popular.

Where do you stand on this ferocious debate?

Read Google’s response and vote for the best burger emoji here.

In time for Halloween, brands are injecting a spot of spooky fun into their marketing and ad campaigns. This year’s hot topic? Stranger Things, of course.

The hit Netflix show has partnered with a number of heavyweight brands to promote the highly-anticipated season 2 of the series, partnering with clothes brands and even a tube station.

Drawing on the 80’s nostalgia partly responsible for the show’s success, king of retro Reebok teamed up with Netflix to create an exclusive trainer just like the one Dustin wears on screen.

Topshop similarly joined in the cult-hit fun by refurbishing its flagship Oxford Street store in London as a shrine to the beloved (and sadly lost) Barb, inviting fans to come and pay tribute to the fondly forgotten character.

Eleven’s favourite Eggo waffles, much like Reese’s Pieces following E.T.’s success, have jumped at the chance to promote their products and even online streaming service Spotify is cleverly matching users’ taste in music to Stranger Things characters, from Will and Nancy to the Demagorgon.

Click here to see some more of the innovative campaign partnerships from the series, showing just how Stranger Things shook up not just TV, but advertising, too.

Mothers have the most energy out of anyone, according to technology giants Philips.

In an inspiring new Philips advertisement, dubbed ‘Mother’s Energy’, 20 Argentinian mothers have been charging up hospital incubators – all in the name of love.

Harnessing the latest technology, Philips created batteries that used the kinetic energy a mother uses up looking after her children every day, from running around after the littles ones to cleaning up the house. The energy generated was then used to power an entire neonatal word, from incubators housing premature babies to life-saving equipment.

The campaign aimed both to see just how much energy could be generated from the kinetic activity of a busy mother, but also to show just how much activity, dedication and love it takes to raise a little one.

Check out the advert out yourself below or to read more about this heart-warming campaign, click here.

Advertisers rejoice as the famous Piccadilly Circus advertising boards are switched back on after a 10-month absence for renovation.

The old layout, which used multiple displays ‘patchworked’ together, has been replaced by a whopping 780 sqm 4K LED board enabling advertisers a total takeover of the space.

The screen will usually be divided into six visuals that are able to shuffle around, flit between adverts and also have the capacity for personalisation, live video hosting, news and social media feeds.

Read more about the new capabilities for digital OOH in Piccadilly here.

Thanks to hipsters’ love of all things old school we might soon see a resurgence of many much-loved (and lost) retro brands. So says Martin Franklin, head of global marketing at Polaroid Originals anyway.

Cool kids have been preaching for years about the better sound of vinyl records and the designer bargains buried in charity shops and they might just be right.

Since the launch of Netflix’s ‘Stranger Things’ in October 2016, Franklin has identified an increase in the brand’s 18-to-24-year-old fan base, as millennials fall in love with the 1980’s aesthetic and, abandoning digital, take analogue technology under their wing.

Out with the new and in with the old? Stranger things have happened.

You can find out more about the resurgence here.

All copyrights for this article are reserved to BBC Fashion

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